Direction A
Showroom
Cinematic and editorial
Full-bleed photography, serif display type, generous space. Sells on desire — closest to a European premium fixture brand.
- Leads with
- Atmosphere
- Motion
- Slow, parallax
- Best for
- Brand perception
Direction B
Range
Grid-led and technical
Compact hero, then the whole range with working finish filters. Swiss typography, hairline rules, spec-forward.
- Leads with
- Product
- Motion
- Fast, functional
- Best for
- Conversion
Direction C
Set Builder
Dark and interactive
Sells rooms, not single taps. A live builder picks matched pieces, totals them in PKR, and adds the whole set to cart in one go.
- Leads with
- The tool
- Motion
- Interactive
- Best for
- Basket size
What to know before reviewing
- All three serve shoppers and dealers. The trade path lives in the top utility rail on every direction rather than competing with the main shopping path — splitting the hero between the two audiences weakens both.
- Prices, product names and dealer counts are representative placeholders. The live site currently lists every product at PKR 0 and names them by SKU only, so real pricing and product names are needed from MORO before build.
- Direction C's set groupings are illustrative. Real sets should be defined by MORO from what actually shares a series, finish and cartridge.
- Fonts load from Google Fonts here for speed of review. Production self-hosts them.
